Overview

77,763

Total posts

Jan 25 – Apr 26

Date range

63.7%

Positive sentiment

1.4%

Negative sentiment

Sub-technology mentions

PRO

50.9%

WINDSTOPPER

18.5%

INFINIUM

6.7%

ePE

5.8%

C-KNIT

4.4%

LABS

4.5%

INVISIBLE FIT

4.0%

PACLITE

1.9%

Top discussion contexts

防水 Waterproof 14,901

冲锋衣 Shell Jacket 13,841

徒步鞋 Hiking Shoes 7,697

户外穿搭 Outdoor Style 5,568

徒步 Hiking 4,577

硬壳 Hard Shell 4,187

防水透气 Breathable 3,947

通勤 Commute 3,940

防风防水 Windproof 3,403

保暖 Warmth 3,216

透气 Breathability 3,214

抓地力 Grip 2,678

羽绒服 Down Jacket 2,570

滑雪 Skiing 1,939

登山 Mountaineering 1,822

越野跑鞋 Trail Running 1,802

轻量化 Lightweight 1,679

防滑 Anti-slip 1,679

How is GORE-TEX perceived?

Analyzing 53,688 posts that explicitly mention GORE-TEX — classified by language signals in summaries, opinions, and topics

Technical Necessity vs Lifestyle Aesthetic

Technical 52.5% Lifestyle 47.5%

27.5%

25%

22.5%

25%

Tech only

Both

Lifestyle only

General

Outdoor Adventure vs Urban Daily

Outdoor 46.8% Urban 27.7%

33.7%

13.1%

14.6%

38.6%

Outdoor only

Both

Urban only

General

60.9%

Waterproof Trust

防水 · Core identity

11.8%

Price & Value

性价比 · Worth it?

4.8%

Durability

耐用 · Long-lasting?

1.6%

Authenticity

正品 · Real vs fake

0.4%

Breathability

闷热 · Pain point

GORE-TEX Monthly Discussion Trend

Opinion Clusters

77,763 posts clustered by keyword signals into 6 angles — click a tab to explore, click a row to see sample opinion

Partner Brand Ranking

Xiaohongshu mentions · Jan 2025 – Apr 2026 · 77,763 posts · 123,550 brand mentions (deduped, GORE-TEX excluded) · Click any row to see sample posts

#	Brand	Mentions	Share	Sentiment

Positive

Neutral

Negative

Brand Seasonality Trends

Monthly mention volume for top brands · Click legend items to toggle visibility

Key Insights

Negative Sentiment Deep Dive

668 posts · 0.86%

What are users unhappy about? Click any category to see real examples with brand and blame target.